Data Breach Notifications

Entity Information

  • Type of Organization: Healthcare
  • Entity Name: Smile Brands Inc
  • Street Address: 100 Spectrum Center Drive
  • City: Irvine
  • State, or Country if outside the US: California
  • Zip Code: 92618

Submitted By

  • Name: David Simon
  • Title: Partner
  • Firm name (if different than entity): Mayer Brown LLP
  • Telephone Number: 2022633388
  • Email Address:
  • Relationship to entity whose information was compromised: Attorney

Breach Information

  • Total number of persons affected (including residents): 2592494
  • Total number of Maine residents affected: 9
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 04/23/2021-04/24/2021
  • Date Breach Discovered: 04/24/2021
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Social Security Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 09/28/2021; 01/12/2022; 02/25/2022
  • Copy of notice to affected Maine residents: Sample Notice.pdf
  • Date of any previous (within 12 months) breach notifications: This is a supplement to our initial notice submitted on October 8, 2021.
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: Experian will provide 1 year of credit monitoring with daily access to the individual's credit report. Other features of this monitoring product include: active monitoring of Experian file for indicators of fraud, identity restoration assistance, and identity theft insurance coverage up to $1,000,000 for certain expenses.