Data Breach Notifications

Entity Information

  • Type of Organization: Healthcare
  • Entity Name: Thirty Madison, Inc. d/b/a Keeps and Keeps.com
  • Street Address: 29 W 30th Street, 4th Floor
  • City: New York
  • State, or Country if outside the US: NY
  • Zip Code: 10001

Submitted By

  • Name: Aleksandra Vold
  • Title: Counsel
  • Firm name (if different than entity): Baker & Hostetler, LLP
  • Telephone Number: 312-416-6249
  • Email Address: avold@bakerlaw.com
  • Relationship to entity whose information was compromised: Outside Counsel

Breach Information

  • Total number of persons affected (including residents): 1047
  • Total number of Maine residents affected: 1
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 07/08/2018 - 07/31/2020
  • Date Breach Discovered: 08/25/2020
  • Description of the Breach:
    • Inadvertent disclosure
  • Information Acquired - Name or other personal identifier in combination with: Driver's License Number or Non-Driver Identification Card Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 10/09/2020
  • Copy of notice to affected Maine residents: Maine Attachment.pdf
  • Date of any previous (within 12 months) breach notifications: None
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: One year, Experian, Credit monitoring and identity theft protection