Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Sugarfina USA, LLC
  • Street Address: 1700 E. Walnut Ave, 5th Floor
  • City: El Segundo
  • State, or Country if outside the US: California
  • Zip Code: 90245

Submitted By

  • Name: Fiona Revic
  • Title: Corporate Counsel
  • Firm name (if different than entity):
  • Telephone Number: 855-784-2734 Ext. 307
  • Email Address: Fiona.revic@sugarfina.com
  • Relationship to entity whose information was compromised: Corporate Counsel

Breach Information

  • Total number of persons affected (including residents): 39,794
  • Total number of Maine residents affected: 73
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 11/1/2019 – 9/3/2020
  • Date Breach Discovered: 01/15/2021
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Financial Account Number or Credit/Debit Card Number (in combination with security code, access code, password or PIN for the account)

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 05/25/2021
  • Copy of notice to affected Maine residents: Sugarfina - ME Exhibit 1.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: No
  • If yes, please provide the duration, the provider of the service and a brief description of the service: