Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Active Lifestyle Products & Services, Inc., d/b/a as ALPS Brands
  • Street Address: 4575 HWY 185
  • City: New Haven
  • State, or Country if outside the US: Missouri
  • Zip Code: 63068

Submitted By

  • Name: Melissa Powers
  • Title: Attorney
  • Firm name (if different than entity): Lewis Rice LLC
  • Telephone Number: 314-444-7653
  • Email Address:
  • Relationship to entity whose information was compromised: Attorney

Breach Information

  • Total number of persons affected (including residents): 10,778
  • Total number of Maine residents affected: 39
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 04/20/2020 - 02/26/2021
  • Date Breach Discovered: 02/26/2021
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Financial Account Number or Credit/Debit Card Number (in combination with security code, access code, password or PIN for the account)

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 03/25/2021
  • Copy of notice to affected Maine residents: Data Breach Notice Letter.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: No
  • If yes, please provide the duration, the provider of the service and a brief description of the service: