Home > Consumer Information > Privacy, Identity Theft and Data Security Breaches > Data Breach Notifications
Data Breach Notifications
Entity Information
- Type of Organization: Other Commercial
- Entity Name: Active Lifestyle Products & Services, Inc., d/b/a as ALPS Brands
- Street Address: 4575 HWY 185
- City: New Haven
- State, or Country if outside the US: Missouri
- Zip Code: 63068
Submitted By
- Name: Melissa Powers
- Title: Attorney
- Firm name (if different than entity): Lewis Rice LLC
- Telephone Number: 314-444-7653
- Email Address: mpowers@lewisrice.com
- Relationship to entity whose information was compromised: Attorney
Breach Information
- Total number of persons affected (including residents): 10,778
- Total number of Maine residents affected: 39
- If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
- Date(s) Breach Occured: 04/20/2020 - 02/26/2021
- Date Breach Discovered: 02/26/2021
- Description of the Breach:
- External system breach (hacking)
- Information Acquired - Name or other personal identifier in combination with: Financial Account Number or Credit/Debit Card Number (in combination with security code, access code, password or PIN for the account)
Notification and Protection Services
- Type of Notification: Written
- Date(s) of consumer notification: 03/25/2021
- Copy of notice to affected Maine residents: Data Breach Notice Letter.pdf
- Date of any previous (within 12 months) breach notifications:
- Were identity theft protection services offered: No
- If yes, please provide the duration, the provider of the service and a brief description of the service: