Data Breach Notifications

Entity Information

• Type of Organization: Financial Services
• Entity Name: AmeriFirst Financial, Inc.
• Street Address: 275 E Rivulon Blvd, Suite 300
• City: Gilbert
• State, or Country if outside the US: Arizona
• Zip Code: 85297

Submitted By

• Name: James P. Melendres
• Title: Partner
• Firm name (if different than entity): Snell & Wilmer
• Telephone Number: 602-382-6555
• Email Address: jmelendres@swlaw.com
• Relationship to entity whose information was compromised: Attorney for AmeriFirst Financial, Inc.

Breach Information

• Total number of persons affected (including residents): 103607
• Total number of Maine residents affected: 22
• If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified: Yes
• Date(s) Breach Occured: 12/2/2020-12/10/2020
• Date Breach Discovered: 04/12/2021
• Description of the Breach:
  • External system breach (hacking)
• Information Acquired - Name or other personal identifier in combination with: Driver's License Number or Non-Driver Identification Card Number

Notification and Protection Services

• Type of Notification: Written
• Date(s) of consumer notification: 04/14/2021
• Copy of notice to affected Maine residents: AmeriFirst Financial, Inc. - Maine Sample Notification Letter.pdf
• Date of any previous (within 12 months) breach notifications: None
• Were identity theft protection services offered: Yes
• If yes, please provide the duration, the provider of the service and a brief description of the service: To help relieve concerns and restore confidence following this incident, we have secured the services of Kroll to provide identity monitoring at no cost to the individual for one (1) year. Kroll is a global leader in risk mitigation and response, and their team has extensive experience helping people who have sustained an unintentional exposure of confidential data. The identity monitoring services include Credit Monitoring, Fraud Consultation, and Identity Theft Restoration.