Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Destination Maternity
  • Street Address: 232 Strawbridge Dr.
  • City: Moorestown
  • State, or Country if outside the US: NJ
  • Zip Code: 08057

Submitted By

  • Name: Michael Neuman
  • Title: SVP, Legal Affairs
  • Firm name (if different than entity):
  • Telephone Number: 917-647-8091
  • Email Address:
  • Relationship to entity whose information was compromised: Employee

Breach Information

  • Total number of persons affected (including residents): 93776
  • Total number of Maine residents affected: 378
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 03/16/2021 - 04/13/2021
  • Date Breach Discovered: 06/11/2021
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Social Security Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 08/13/2021
  • Copy of notice to affected Maine residents: Destination Maternity - ME - Notice of Data Event.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 12 Months, Experian IdentityWorks, Credit monitoring, daily credit reports, identity restoration, identity theft insurance up to $1 million.