Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Superior Plus Corp.
  • Street Address: 200 Wellington Street West Suite 401
  • City: Toronto
  • State, or Country if outside the US: Ontario
  • Zip Code: M5V 3C7

Submitted By

  • Name: Aravind Swaminathan
  • Title: Partner
  • Firm name (if different than entity): Orrick, Herrington & Sutcliffe
  • Telephone Number: 206-639-9157
  • Email Address: aswaminathan@orrick.com
  • Relationship to entity whose information was compromised: Outside Counsel

Breach Information

  • Total number of persons affected (including residents): 4,487
  • Total number of Maine residents affected: 389
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 12/11/2021-12/13/2021
  • Date Breach Discovered: 12/13/2021
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Driver's License Number or Non-Driver Identification Card Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 03/25/2022
  • Copy of notice to affected Maine residents: Superior Plus - Notice Example.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: The service provides impacted individuals with alerts for twenty-four months from the date of enrollment when changes occur to their credit file. Additionally, the services include dark web monitoring that will look out for their personal data on the dark web and alert them if their personally identifiable information is found online. Finally, we are providing them with proactive fraud assistance to help with any questions that they might have or in event that they become a victim of fraud, as well as a $1,000,000 insurance reimbursement policy.