Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: TrueFire LLC
  • Street Address: 2500 Emerson Ave. South
  • City: St. Petersburg
  • State, or Country if outside the US: Florida
  • Zip Code: 33712

Submitted By

  • Name: Owen Grover
  • Title: CEO
  • Firm name (if different than entity):
  • Telephone Number: 917-842-4077
  • Email Address: owen@truefire.com
  • Relationship to entity whose information was compromised: employee

Breach Information

  • Total number of persons affected (including residents): 43377
  • Total number of Maine residents affected: 477
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 02/21/2020
  • Date Breach Discovered: 07/28/2020
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with:

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 10/27/2020
  • Copy of notice to affected Maine residents: TrueFire- Notice of Data Event- ME Exhibit 1.pdf
  • Date of any previous (within 12 months) breach notifications: 02/13/2020
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 12 months, TransUnion, credit monitoring and identity theft protection services.