Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Living Proof Inc.
  • Street Address: One Design Center Place, Suite 600
  • City: Boston
  • State, or Country if outside the US: Massachusetts
  • Zip Code: 02210

Submitted By

  • Name: Melanie Phillips
  • Title: Cybersecurity Associate
  • Firm name (if different than entity): Orrick, Herrington & Sutcliffe
  • Telephone Number: 2068394323
  • Email Address: mphillips@orrick.com
  • Relationship to entity whose information was compromised: Counsel

Breach Information

  • Total number of persons affected (including residents): 306
  • Total number of Maine residents affected: 1
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified: No
  • Date(s) Breach Occured: 02/21/2021-04/08/2021
  • Date Breach Discovered: 04/08/21
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with:

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 06/09/2021
  • Copy of notice to affected Maine residents: Living Proof Ad CM r2prf.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 24 Months, Experian, identity monitoring, fraud consultation, and identity theft restoration.