Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: UP Entertainment LLC
  • Street Address: 2077 Convention Center Concourse, Ste 300
  • City: Atlanta
  • State, or Country if outside the US: Georgia
  • Zip Code: 30337

Submitted By

  • Name: Reta Peery
  • Title: General Counsel
  • Firm name (if different than entity):
  • Telephone Number: 770-692-9985
  • Email Address: rpeery@uptv.com
  • Relationship to entity whose information was compromised: Employee

Breach Information

  • Total number of persons affected (including residents): 165
  • Total number of Maine residents affected: 1
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 05/08/2021
  • Date Breach Discovered: 07/28/2021
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Social Security Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 09/14/2021
  • Copy of notice to affected Maine residents: UP Entertainment - Notice of Data Event - ME - Exhibit 1.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 12 months, IDX, Credit monitoring and identity restoration services.