Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: D.E. Reed Agency Inc.
  • Street Address: 2170 Creighton Rd.
  • City: Pensacola
  • State, or Country if outside the US: Florida
  • Zip Code: 32504

Submitted By

  • Name: Bill Berglund
  • Title: Outside Counsel
  • Firm name (if different than entity): Baker & Hostetler LLP
  • Telephone Number: 216-861-7416
  • Email Address: wberglund@bakerlaw.com
  • Relationship to entity whose information was compromised: Outside Counsel

Breach Information

  • Total number of persons affected (including residents): 12038
  • Total number of Maine residents affected: 3
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 01/01/2012-12/01/2020
  • Date Breach Discovered: 06/18/2021
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Driver's License Number or Non-Driver Identification Card Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 07/12/2021
  • Copy of notice to affected Maine residents: DE Reed Maine Appendix & Sample Letter.pdf
  • Date of any previous (within 12 months) breach notifications: N/A
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 1 Year, Kroll, Credit monitoring and identity theft protection services.