Data Breach Notifications

Entity Information

  • Type of Organization: Financial Services
  • Entity Name: Prudential Insurance Company of America
  • Street Address: 751 Broad Street
  • City: Newark
  • State, or Country if outside the US: NJ
  • Zip Code: 07102

Submitted By

  • Name: H Jacqueline Brehmer
  • Title: Associate
  • Firm name (if different than entity): Debevoise & Plimpton, LLP
  • Telephone Number: (415) 738-5703
  • Email Address:
  • Relationship to entity whose information was compromised: Outside Counsel

Breach Information

  • Total number of persons affected (including residents): 36,545
  • Total number of Maine residents affected: 201
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified: No
  • Date(s) Breach Occured: 02/04/2024
  • Date Breach Discovered: 05/02/2024
  • Description of the Breach:
    • Other, External system breach (hacking)
    • If other, please specify: Social engineering
  • Information Acquired - Name or other personal identifier in combination with: Driver's License Number or Non-Driver Identification Card Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 03/29/2024
  • Copy of notice to affected Maine residents: Individual Notification Letter Template (3.29.2024).pdf
  • Date of any previous (within 12 months) breach notifications: 07/31/2023
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 24 months of identity theft and credit monitoring services through Kroll