Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: New Enchantment Group, LLC
  • Street Address: 16430 N. Scottsdale Road, Suite 115
  • City: Scottsdale
  • State, or Country if outside the US: Arizona
  • Zip Code: 85254

Submitted By

  • Name: Alex Boyd
  • Title: Shareholder
  • Firm name (if different than entity): Polsinelli PC, 900 W. 48th Place, Suite 900, Kansas City, MO 64112
  • Telephone Number: 816-572-4470
  • Email Address: aboyd@polsinelli.com
  • Relationship to entity whose information was compromised: Attorney

Breach Information

  • Total number of persons affected (including residents): 3353
  • Total number of Maine residents affected: 10
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 10/03/2022 - 10/04/2022
  • Date Breach Discovered: 12/09/2022
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Social Security Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 02/28/2023
  • Copy of notice to affected Maine residents: C - The Tides Inn - Adult One Year Credit Monitoring_Redacted.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 12 months, Experian, IdentityWorks Credit 3B