Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: DialAmerica Marketing, Inc.
  • Street Address: 960 MacArthur Blvd.
  • City: Mahwah
  • State, or Country if outside the US: NJ
  • Zip Code: 07430

Submitted By

  • Name: Nile Kaya
  • Title: Vice President & General Counsel
  • Firm name (if different than entity):
  • Telephone Number: (201) 258-2053
  • Email Address: nkaya@dialamerica.com
  • Relationship to entity whose information was compromised: Vice President & General Counsel

Breach Information

  • Total number of persons affected (including residents): 192,930
  • Total number of Maine residents affected: 159
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 02/02/2021 – 07/09/2021
  • Date Breach Discovered: 02/04/2022
  • Description of the Breach:
    • Other, External system breach (hacking)
    • If other, please specify: Ransomware
  • Information Acquired - Name or other personal identifier in combination with: Financial Account Number or Credit/Debit Card Number (in combination with security code, access code, password or PIN for the account)

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 04/06/2022
  • Copy of notice to affected Maine residents: DialAmerica - Notice of Data Event - ME.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 12 months, Equifax, Credit monitoring and identity restoration