Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Beauty Essence, Inc.
  • Street Address: 60 Oxford Dr
  • City: Moonachie
  • State, or Country if outside the US: NJ
  • Zip Code: 07074

Submitted By

  • Name: Elaine Harwell
  • Title: Partner
  • Firm name (if different than entity): Procopio, Cory, Hargreaves & Savitch LLP
  • Telephone Number: (619) 906-5780
  • Email Address:
  • Relationship to entity whose information was compromised: Legal Counsel

Breach Information

  • Total number of persons affected (including residents): 409
  • Total number of Maine residents affected: 1
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 04/01/2023
  • Date Breach Discovered: 06/14/2023
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Driver's License Number or Non-Driver Identification Card Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 02/09/2024
  • Copy of notice to affected Maine residents: Sample Notice (general) - Beauty Essence_REDACTED.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 24 months; IDX; credit and CyberScan monitoring, a $1,000,000insurance reimbursement policy, and ID theft recovery services