Data Breach Notifications

Entity Information

  • Type of Organization: Financial Services
  • Entity Name: American Family Insurance
  • Street Address: 6000 American Parkway
  • City: Madison
  • State, or Country if outside the US: WI
  • Zip Code: 53783

Submitted By

  • Name: Judy Zelhofer
  • Title: Assistant General Counsel
  • Firm name (if different than entity):
  • Telephone Number: 608-242-4100 extension 36731
  • Email Address: jzelhofe@amfam.com
  • Relationship to entity whose information was compromised: Employee

Breach Information

  • Total number of persons affected (including residents): 283,734
  • Total number of Maine residents affected: 95
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 02/06/2021 - 03/19/2021
  • Date Breach Discovered: 03/18/2021
  • Description of the Breach:
    • Other
    • If other, please specify: Unauthorized access
  • Information Acquired - Name or other personal identifier in combination with: Driver's License Number or Non-Driver Identification Card Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 05/14/2021
  • Copy of notice to affected Maine residents: 2021 American Family consumer notification FINAL.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: One year of credit monitoring and resolution services provided by CyberScout