Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Emmi Roth USA, Inc
  • Street Address: 5525 Nobel Drive, Suite 100
  • City: Fitchburg
  • State, or Country if outside the US: WI
  • Zip Code: 53711

Submitted By

  • Name: Steven G. Stransky
  • Title: Partner
  • Firm name (if different than entity): Thompson Hine
  • Telephone Number: 216.905.7883
  • Email Address:
  • Relationship to entity whose information was compromised: Breach Coach

Breach Information

  • Total number of persons affected (including residents): 1310
  • Total number of Maine residents affected: 1
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified: No
  • Date(s) Breach Occured: 08/10/2023
  • Date Breach Discovered: 08/10/2023
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Social Security Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 09/15/2023
  • Copy of notice to affected Maine residents: Emmi Roth Notification Template Gen.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: 24 months offered through Equifax which includes Equifax Premier™ and Equifax Child Monitoring services.