Data Breach Notifications

Entity Information

  • Type of Organization: Other Commercial
  • Entity Name: Southwest Airlines Co.
  • Street Address: 2702 Love Field Drive
  • City: Dallas
  • State, or Country if outside the US: Texas
  • Zip Code: 75235

Submitted By

  • Name: Will Daugherty
  • Title: Partner
  • Firm name (if different than entity): Norton Rose Fulbright
  • Telephone Number: 713-651-5151
  • Email Address:
  • Relationship to entity whose information was compromised: Outside Counsel

Breach Information

  • Total number of persons affected (including residents): 3009
  • Total number of Maine residents affected: 2
  • If the number of Maine residents exceeds 1,000, have the consumer reporting agencies been notified:
  • Date(s) Breach Occured: 04/30/2023
  • Date Breach Discovered: 05/03/2023
  • Description of the Breach:
    • External system breach (hacking)
  • Information Acquired - Name or other personal identifier in combination with: Driver's License Number or Non-Driver Identification Card Number

Notification and Protection Services

  • Type of Notification: Written
  • Date(s) of consumer notification: 06/23/2023
  • Copy of notice to affected Maine residents: SWA MASTER INDIVIDUAL LETTER TEMPLATE.pdfME AG Letter 6.23.23.pdf
  • Date of any previous (within 12 months) breach notifications:
  • Were identity theft protection services offered: Yes
  • If yes, please provide the duration, the provider of the service and a brief description of the service: Southwest is offering the two (2) Maine residents a two-year membership of Equifax Complete™ Premier. This product helps detect possible misuse of personal information and provides individuals with identity protection support focused on immediate identification and resolution of identity theft.